Panasonic Moderva | Campaign
Product video:
Panasonic Moderva is more than just a switch. It is a statement of style, sophistication and sensuality. It is designed to elevate the ambience of any space, from villas and resorts to offices and homes.
GudLag Creative collaborated with Tequila from TBWA Vietnam, to bring Moderva to life in a stunning Product Video and Key Visual campaign. GudLag's creative team developed the concept, art direction and script for the campaign, while GudLag's production team handled 3D modeling and developed the film. The result is a captivating and compelling visual representation of Moderva's unique features and benefits.
_______________________________________________________________________
The Key Visual
The Key Visuals feature Moderva in different settings and scenarios, demonstrating its versatility and adaptability. The switch blends in harmoniously with the wall of a resort, the corner of a classic home, and the wall of a modern villa. The Key Visuals highlight the contrast between the switch's minimalist and elegant design and the rich and diverse backgrounds. The Key Visuals also showcase Moderva's ability to control various devices, such as TV, light, and key. The Key Visuals convey the message that Moderva is the ultimate switch for convenience and comfort.
